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Music Zone - August 2008

Shout To The Top!

August 11th 2008 04:46
Continuing with my Paul Weller lovefest. This time showcasing his work with his post-Jam project The Style Council.




I was half in mind - I was half in need,
And as the rain came down - I dropped to my knees and prayed
I said "oh Heavenly thing - please cleanse my soul,
I've seen all on offer and I'm not impressed at all".
I was halfway home - I was half insane,
And every shop window I looked in just looked the same
I said send me a sign to save my life
'Cause at this moment in time there is nothing certain in
these day's of mine

Y'see it's a frightening thing when it dawns upon you
That I know as much as the day I was born
And though I wasn't asked (I might as well stay)
And promise myself each and every day - that -

When you're knocked on your back - an' your life's a flop
and when you're down on the bottom there's nothing else
but to shout to the top - shout!



Paul Weller often cops flak, from fans and critics alike. for his Style Council days, where the band is derided as been a softer (and less impressive) version of The Jam. But I adore this song. I will admit it was the catchy chorus and toe tapping beat that first drew me in but take a closer look and, as is usually the case with Weller, you will discover the true meaning of the song.

The upbeat tone and sheer pop exuberance of this 1984 offering belies its serious message. Drawing on themes Weller explored with The Jam, Shout To The Top is a song about unemployment and poverty in Britain during the Thatcher years.

The song is told from the point of view of a man who has lost his job.

The shops look the same because they have been closed and boarded up.

Nothing is certain because the economy was in upheaval and jobs were lost at the drop of a hat.

Praying to God '(oh heavenly thing') is futile as God has not offered anything to those in need.

The man realises he has been duped his entire life: "I know as much as the day I was born".


This is not just a catchy chorus to sing along to. Shout To The Top is a call to arms to the working class to raise their voices, in unison. To be heard. To demand a better life. Because when you have been knocked over flat on your back, when all seems lost and when you're down on the bottom there's nothing else but to shout to the top - shout!
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Say what you like about Cold Chisel’s Aussie cock-rock style and Jimmy Barnes’s subsequent solo career; these guys still wrote some of the cleverest lyrics I have ever heard. And none more so than in their song Ita, ostensibly an ode to Australian media queen Ita Buttrose, who was at the height of her powers at the time of its 1980 release:



Every night when I get home
I settle down to prime time limbo
When all the boys are gathered around
Shouting "Ita's on TV!"
And though the roaches are thick on the ground
Somebody goes to close our window
Keep the noise of the city down
Get a dose of integrity

Every week, in every home
She got wholesome news for the family
I believe, I believe, in what she says
Yes I do
I believe, I believe, at the end of the day
Her magazine'll get me through

Ita's tongue never touches her lips
She could always be my godmother
And though the desk-top hides her hips
My imagination's strong
She's the sweetest thing I've ever seen
I'd like to take her out to dinner
But when I think about the places I've been
I'd probably hold my fork all wrong

Every day and every night
She's the only one we can depend upon
I believe, I believe, in what she says
Yes I do
I believe, I believe, at the end of the day
Her magazine'll get me through

To every housewife through the land
There is no-one else they can depend upon
How could I not believe, when Ita tells me to?

Yes it's true, what Ita tells me to.




Living in the late 2000’s it is hard to imagine the sheer scope of the influence that Ita Buttrose
had on Australians in the 1970s and early 80s. Storming onto the male-dominated media scene as editor of Cleo magazine in 1972, she quickly became a household name, not least due to the fact that Cleo magazine featured nude male centrefold in those early, heady days. Whilst the idea of a male centrefold may sound a little tacky, passé or SFW to us in the so-called ‘naughties’, try to keep in mind that Australia being the conservative country it was and still in the grip of the Menzies years, still seemed to be of the idea that women’s magazines should be concerned with, in Ita’s words, “lots and lots of weddings”.


In 1975 Ita left Cleo magazine to become editor of the more matronly Women’s Weekly and shortly thereafter became a radio broadcaster, had her own TV show and launched her self-titled magazine, Ita.

In short, she was everywhere. And it is with this in mind that you should listen to the tongue ion cheek lyrics of Cold Chisel’s classic. Cheeky references to Ita’s famous lisp: “Ita’s tongue never touches her lips”, and plays on the allure of older women to young boys: “she could almost be my godmother and though the desktop hides her hips, my imagination’s strong”, make this song seem a sarcastic yet harmless ode to a famous lady.

But that’s not why I love this song. Its cleverness goes beyond simple sarcasm and mockery. This is a song about class and the deep divide between the rich and the poor. Whilst Ita’s efforts in what was then (and largely still is), a man’s world, truth is she was born into a life much more privileged than most which made her meteoric rise to the top possible. Her father was the editor of now defunct Sydney daily newspaper The Daily Mirror. This in no way diminishes Ita’s achievements as they are still incredibly impressive (and personally speaking, I adore her), but it does give more background to the song and the lyrics that compare Ita’s world to the world of the working class, namely lines such as:

And though the roaches are thick on the ground
Somebody goes to close my window
Keep the noise of the city down
Get a dose of integrity


And

She's the sweetest thing I've ever seen
I'd like to take her out to dinner
But when I think about the places I've been
I'd probably hold my fork all wrong



In short, what Cold Chisel are telling us is that the Ita’s of this world actually had no idea about the lives of the majority of Australians and the idea of listening to people such as Ita is a bit of joke since she belongs to another world. The line “How can I not believe what Ita tells me to?” is not a question. It is a sarcastic statement. What Cold Chisel are actually saying is “I don’t believe a word of it”.



More Ita trivia: Mark "Chopper" Read has an I Love Ita tattoo on his backside.
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This has to be one of my favourite solo songs from the great man.


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